4 Great Mobile Website Design Tips For Increasing Usability

Creating an aesthetic mobile website is no big deal for designers who can build and deliver attractive looking sites by the dozen. But using these sites on various mobile devices is not always a smooth experience, owing to the lack of proper usability.

Hence, to have a good quality mobile website, the designers should take care of the usability factor along with other aspects such as visual appeal while designing a website. Also, they should take care that the mobile website should not be far removed from the regular site and give the users a superior experience while they browse through the sites.

Given below are some of the most basic yet important tips that can help the web designers to design websites with an effective interface and eventually, increasing the overall usability of the sites:

1. Know your users well

Just like any other aspect of mobile development, knowing the users must be the top priority for the designers. They have to know the end-users' preferences well and then, design an appropriate site that provides maximum interaction between the user and the site. If the user doesn't know who the website is targeted for, then the chances of the website becoming effective are low.

For example, if you are a designer, you first have to gather information about your users by relying on information provided by trusted online resources and using different testing and analytics tools available. These are some of the methods that will help you assess your target users well.

2. Accessibility on different devices

Different mobile devices have different screen resolutions. Thus, the designers should design the site in such a way that the users will not have any problem in browsing it at one go. For this reason, the designers should make use of the apt techniques like doing away with unrequired navigation and excessive scrolling, keeping mobile-friendly one column structure, simplifying the content, minimizing user inputs etc.

Apart from these, there are many more techniques can be used to make the website detect specific screen resolutions and adapt to them.

3. Keep everything minimal

Less is the new 'more' in the world of mobile. For effective mobile website interaction, usability should be the key focus and not over the top designs. Thus, the mobile web design is kept simple by eliminating unrequired elements.

For instance, a designer can keep very few hyper-links (which are absolutely necessary); make use of minimum number of images and graphics, eliminate unnecessary animation etc. Also, he/she can design single page websites which are so much popular these days.

4. Make an apt choice of color

Colors do play an important role in mobile website usability. Let me explain how. A mobile with a limited screen space, must display the entire website at one go and hence, the colors for different elements must be clearly presented so that they do not become an eyesore for the user.

For example, there must be a clear contrast between the background color and the font color so that the user has to make fewer efforts to go through the contents.

By viewing the above mentioned tips the designers can have an idea how to increase the usability of various mobile websites. These tips and many other such tips available can help them achieve truly remarkable websites that provide maximum user interaction.

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