With the rapid changes in Mobile app Development and the indefinite apps coming into the market the Mobile App Developer has a huge challenge in front of them, on how to market these apps. Developers need to remember that the success of a mobile app lies in appropriate marketing and most of them may not give due importance to the marketing strategies and the budgets. The customer demands and the Smartphone enhancement need to be reflected at the same time. Also, the developer should understand that the Smartphones are an unique and new medium of communication and there can be fundamental changes in the pattern of usage and the market trends change accordingly.
Some of the main marketing tips include-
a) Creating an appropriate market budget - Even though most of the developers do agree to the fact that a marketing strategy is as much required as the technical advancement, most of them tend to forget or practice the marketing. It is very important to deploy a fundamental marketing pattern or strategy. Analyze the market demand of the app, based on the demand created develop a business plan, build a business model, and then marketing strategy.
b) Launch the mobile app with a Press Release - This is a very important marketing strategy, with a Press Release, you are not just launching your app but also creating a huge market. The more people know about your app and its functions, the more they will be attracted. Reaching out to the media- the Press, Broadcast media, Radio, internet, it all comes handy here.
c) Utilizing the Multiple App stores to reach out to public - Using multiple app stores is something that is forgotten by most developers. The reach as well as the demand of the mobile app can increase with marketing strategy.
d) Maximum utilization of the Social Media- In today's world Social Media plays such a vital role in marketing strategies and the developer should realize this huge scope. Introducing the app in the Facebook can create not just hype but a huge profit. The new release and the future updates of the application can be provided in Twitter so that users can be made aware as well as generate new demand.
e) Proper Ad campaigns and budgeting- With Ad campaigns the developer needn't concentrate on spending a lot on this. He can always make use of the Free Ads, which is economical as well as useful.
Michael is a copywriter who provides information about mobile application development and iPhone game development
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