The massive growth of adoption of mobile technologies around the world has made many business managers to think how to effectively position their firms to benefit from the trend. Today, mobility became a part of the business technology for most companies. However, in a business rather than personal context, different types and complexity of information are needed, that range from access to documents and presentations, and for specific application needs to perform various business intelligence functions. Mobile IT devices can even change the way the company does business, where new technologies lead to new ways of working. Business owners can make their team work more efficiently and creatively by offering new products and services to the customers.
Businesses are learning more about the ways mobile technology can be used to increase their productivity and lead to increased profitability. There are many key areas in which mobile technology can be used like:
1. Companies can have an unprecedented level of connectivity between employees, vendors, and customers.
2. Employees are allowed to download applications on their mobile devices so that they connect with others through social media such as LinkedIn, Facebook and Twitter.
3. The companies can even use native or web-based applications to enable direct communication with their audiences in a variety of ways.
Mobile technology has introduced a new dimension into marketing and advertising for businesses across the world. Potential customers are now seeing business advertisements on their mobile phones through a variety of mobile marketing technologies like - SMS, mobile websites, mobile applications, banner ads, QR codes, etc. In addition to mobile display banners, a growing trend is to include rich media execution within the banner ads, that would expand to a larger size and offer the advertisers a larger display to communicate their message. Some companies are inserting games or a video within the ad banner to make the experience more interactive.
Marketing is made effective by customization of the mobile advertisements, as most of the customers have a mobile device in their hand. As a result of this, exposure to the advertisements is increasing and is reaching a targeted audience. With so much user attention shifting to mobile phones and tablets, the business of advertising in mobile media growing up. A great number of apps are supported by ads, and users can expect to see more and more ads whenever they watch mobile video or use smart phones.
With the number of different device types, operating systems, and screen sizes, the decision for mobile marketing can be more daunting. For advertisers, creating mobile ads can be a pain, as ad unit sizes vary across platforms.
Today, mobile advertisers are using traditional methods of ad targeting that include - device, demographic group or context. In future, mobile ad targeting will become more relevant to a person's behavior and current location. Interactive ads will become more common, and users will be expanding, collapsing and manipulating them in ways that are still unfolding.
Mobile application development process at Endeavour concentrates on enabling unthinkable innovative processes in mobile environments. The available data is looked at being mobilized as this approach enables the enterprise to change the way their employees work. As a thorough mobility company, Endeavour never retrieves from thinking as creatively as possible to arrive at a process that is crafted to perfection and is streamlined for that desired functioning of the mobile solution that has been developed.
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