If you are thinking to launch your mobile applications and want to create an effective launching strategy then you must keep specific things in your mind. Here I will guide you about the do's and don'ts that must be considered while generating marketing strategies for any mobile app. As technology is changing day by day mobile users are increasingly expecting to do their tasks virtually on mobile device which they use to perform previously on a laptop. Not only users are willing to work on mobile devices they also want high performance for executing their work.
Here in this section I will tell you about the things that you must do while developing a mobile application launching strategy. Before launching any app in the market, you must do proper analysis of competitor's apps which becomes vital step in mobile application development. Keep track of all the latest releases and updates of the mobile applications and the features provided by your competitors. You can easily check the available applications over iTunes and Google Play store, generate effective strategy for your mobile phones by considering review and properties available over the market.
Before releasing your product in the market check compatibility of your application with all the devices of supported platform. Since it is not feasible to check compatibility of your apps on all models of mobile devices, go through the testing of your product on devices on basis of their processor speed, screen resolution, device dimensions, RAM and other major criteria.
Do provide a short and complete description of your application with all related information of your new program and added features of your improved version. Provide attractive and relevant images of your apps for presenting users a view of interface of your mobile applications before downloading and installation.
Now I will tell you the points that you must not do while launching your smart phone applications. You should never provide excess and wrong information for your product as it results in negative reviews from end users affecting the image of your application online. Try to give complete service centered details of your apps in the descriptive text. Consider a user not getting features of your app and installs on his device considering it to be something else, no doubt he is going to uninstall it immediately. He will leave a review on your app to be a fake one or some other destructive comments.
Try your level best to make application consuming low space on mobile devices as the applications are to be used on smart phones having comparatively lesser internal memory than laptops. Analyze the cost of similar applications available in the market and do not tag a high price on your applications as the users may not prefer your products over the applications having lesser price than yours.
I am Daniel Jones working in this industry as marketing executive from last two years. I love to craw for information regarding iPhone and android mobile application development and sharing knowledge over users worldwide.
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