If you are developing a website, it's important to remember that, the success of an online presence is not purely dependent on the quality of its design and development. What improves its visibility is SEO, so as a developer it's important that you develop a website that is SEO friendly.
By keeping in mind the 4 tips given below, you can make this possible.
Simplicity is the best policy
The first thing that you must do is ensure that you don't make your website complicated. Remember that a linear and logical informational hierarchy of a website is best suited for SEO. An SEO expert typically begins executing the on-site SEO strategy after the website has been developed. So, you need to take every step possible to make the job of SEO professional that much easier; this can be done if the website's functionality is not too complicated.
Avoiding JavaScript or Flash in Navigation
It's always advisable to use a drop down navigation code using CSS and avoiding the use of Flash or JavaScript. CSS is more SEO friendly as compared to Flash or JavaScript while developing site navigation menus because it facilitates SEO. CSS drop down menus are treated by the Google search engine spiders as static links which means they can be crawled easily, which in turn has a positive impact on the rankings of the site.
Say no To Flash
It's not just about the navigation of the website, but you must avoid using Flash altogether, if its use is not absolutely essential in your website. This is because Flash is something that has the potential to destroy your carefully worked out SEO campaign. The search engine bots won't be able to crawl Flash animation. So the more you use Flash, the more your website suffers because of it. So avoid it if you can.
Frames need to be avoided
Much like search engine spiders dislike Flash, they also don't like the use of frames on a website. The content that you are placing in the frames cannot be indexed by search engines, so it doesn't make sense to use the frames in your website design in the first place. But, there are times, when the conceptualization of the website makes it mandatory to use frames. In such cases, you can use the 'No Frames tag to blunt the negative effect of Framing. When you use this tag, at least some of the content within the frame will get indexed.
These are just four tips that will help you ensure that the design of your website will help facilitate search engine optimization of the highest order. As a designer, you need to keep looking for new ways to improve the SEO friendliness of your website. Remember, when it comes to SEO, nothing is ever enough.
Alan Hall is a designer with PLAVEB, a company reputed for offering premium web design services Los Angeles. He calls himself an 'experiences' specialist as it is his belief that web design is all about creating a delightful experience for visitors. He loves blogging about the same and sharing his idea with other like minded people.
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